CREATIVE & ENGAGING

SOCIAL MEDIA WITH IMPACT

"Ideal Insight are the ideal solution to all your filming needs. Incredible team, great product."
Vogue
"Ideal Insight are a professional, friendly agency who have been a pleasure to work with."
Barchester Healthcare
"Working with Ideal Insight has been an absolute pleasure."
John Lewis
"It has been a pleasure working with the Ideal Insight team"
Virgin Active
"The quality of service we received from Ideal Insight was spectacular"
Playboy
"We couldn’t be happier with the quality of Ideal Insight’s photography or customer service"
Rolex
"Ideal Insight are lovely people to deal with from start to finish, nothing was too much trouble"
City Of London Corporation
"It was great working with Ideal Insight. Fast, accurate communication, flexible and reliable."
Best Western
"Very happy with Ideal Insight and highly recommended."
Carlsberg
"Friendly and professional and very easy to work with. I wouldn't hesitate to work with them again."
Spire Health Care
"Great team, professional, efficient and friendly. Couldn't be happier."
British Film Institute
"Excellent quality photography and great people to work with."
Champneys
Friendly, professional, slick service all round.
Schroders
"Ideal Insight were a true pleasure to work with from start to finish"
O2
"The Ideal Insight team were fantastic to work with"
Allsaints
"It was an absolute pleasure to work with Ideal Insight from start to finish"
HCA Hospitals
"Great service and extremely professional and friendly!"
University Of The Arts London
"Couldn't be happier with the virtual tour and service we received."
Loughborough University
"We are very pleased with the service offered by Ideal Insight."
Periscopix
"Ideal Insight have provided a fantastic friendly and efficient service"
Twickenham Stadium

SOCIAL MEDIA THAT DELIVERS

In the right hands social media can achieve incredible things – increasing sales, improving service and growing your brand. We start with the end in mind, and tailor our strategy, creative and distribution to meet your goals – all accompanied with our award winning account management.

View our services below. 

Strategy

Creating a considered, actionable and researched based plan with clearly defined targets that’s focussed on achieving your goals. Our strategies are always evidence led, scalable and have the flexibility to adapt over time.

Creative

Focussed and innovative ideation that engages your target audience and communicates your key messages for maximum ROI! Without great creative even the best strategy will fall flat - this where we supercharge your campaign!

Production

Our in house team will produce all the content you need, quickly, efficiently and beautifully. We have completed over 2700 shoots to date - no-one knows this better. Photography, Video, 360º & Graphics.

Paid Spend

We continually monitor and optimise your campaigns to ensure you’re generating maximum reach, engagement and ROI. We provide you with timely reports and are solely focussed to ensure you get maximum bang for your buck!

Influencer Marketing

We get the most influential people to build trust, awareness and brand equity in your product or service. It’s all about the depth of connection influencers have with your target market, not how many followers they have - ROI always comes first.

Community Management

We nurture relationships your followers and fans - both making and joining the conversation where appropriate. We adopt you’re tone of voice and write a clear set of rules that are pre-agreed, nice and simple.

WHICH PLATFORM IS

BEST FOR YOU?

Our View In 150 Words.

The social landscape is continually evolving as platforms release new features and user habits/expectations change. The key is therefore to choose which platforms will enable you to reach your target market, with the right message at the right time. See our thoughts below.

Instagram

Instagram

Instagram is crucial - especially, if you have an audience under 35.

It's Fine To Share
92% of users under 35 checking their feed here every day. In addition, it is the platform people share to - posting, commenting, liking and tagging your friends is cool here. On Facebook it's not.

This means that User Generated Content really works here, something every company should be incentivising.

Content Matters
32% of people also actively seek new channels, and unfollow old ones daily. This means that your content should add value and look good . Instagram is visual so your content must look good, fit your target audience and reflect your business in its best light.

Facebook

Facebook

Facebook can by far deliver the best, most consistent ROI, if used correctly. Listen to Gary Vaynerchuk explain.

Why Is Facebook So Good?
1. Nearly everyone is on Facebook, so nearly everyone can be reached, and content can be easily scaled.
2. Facebook has the most detailed information about its users, so ads can be exceptionally targeted.
3. Facebook Ads support all content types (videos, images, 360ºs, slideshows), allowing for maximum creativity.
4. It’s cheap compared to other platforms

Keep In Mind
1. People often play videos without sound, so Facebook videos should work would without sound too.
2. People trust their friend’s recommendations - if you have content people can engage with (not just an ad), that’s a massive plus!

YouTube

YouTube

YouTube is incredible. It is the past, present and future.

Get Found!
YouTube is the world's 2nd largest search engine. It is where people go to learn, watch reviews and find entertainment. As a result, it is key for SEO.

It Is A Content Source
Any content produced for YouTube can also be easily repurposed for Facebook, Instagram, Snapchat and Your Website for further ROI and brand awareness!

Unrivalled Engagement
It holds attention like no other platform, with a 41 minute average session duration. Up nearly 50% from last year.

It Is A Huge Opportunity
You should strongly consider YouTube - the ROI is exceptional and it provides content for all other platforms.

Snapchat

Snapchat

Snapchat is dominated by 13 to 24 year olds, accounting for 60% of all users. Only 2% of users are over 55.

It allows people to share and have fun, without worrying about a public profile or how many likes their post gets.

How To Use It
It's loved by influencers because it's quick and easy to share. Also, because content doesn't permanently remain on a profile, it's often much cheaper too.

Geo-filters! They look good and can build great User Generated Content, if used correctly.

Face lenses and Snapchat Discover work really well for bigger brands and provide value to users, rather than invading feeds.

If you're confident you can showcase the lifestyle of your brand. However you should post multiple times a day to make building a following worthwhile.

Linkedin

Linkedin

Linkedin is brilliant if you're B2B and want new business opportunities, or want a scalable way to recruit new talent.

How Your Business Can Use it
1. Sponsored posts are highly targeted - reaching users in the exact positions, companies and industries you want.

2. For organic reach, share relevant updates and insights to position your business as a thought leader.

3. Encourage your employees to share online - but make sure to have a very clear guidelines drafted first. If you have 1 employee this instantly doubles your organic reach. If you have 1,000 employees, it can be an absolute rocket.

CRUCIALLY
It's a sad truth that people will immediately judge you based on your image. Make sure your staff have good headshots that represent your business properly - not a dodgy low-res selfie. View Our Headshot Service.

Twitter

Twitter

Twitter is really struggling, and for good reason.

The Problem
59% of the UK population over 18 have a twitter account but most people (68%) are either passive or irregular users.

In fact, most people use twitter to keep up with the news. Only around 13% of all users actually use it to voice an opinion or communicate with brands.

How should you use it
Twitter is brilliant for delivering breaking news, so reactive content works really well. It's also great for customer service, providing a direct link between customer and brand.

Be reactive, responsive and "in" the conversation. Beyond that, be cautious ploughing too much resource into it, there are very likely to be better options.

GET A FREE

SOCIAL MEDIA CONSULTATION

We provide all new prospective clients with a full 1-hour free social media consultation with a Senior Account Director. In the meeting, we get to understand your marketing aims, broader company ambitions and key challenges you face.

We then thoroughly research, consider and put forward our ideas for what strategies, content and platforms would work best to achieve your goals. It’s 100% free, non-obligation, and can be conducted at our Shoreditch London Offices, or over the phone.

GET IN TOUCH

HOW CAN WE HELP?

GET AN INSTANT ANSWER

MON – FRI
9AM – 6PM

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Drop us an email through this form (or to hello@idealinsight.co.uk) and we’ll get back to you by 11am the next working day, guaranteed.

Speak to you soon.

Thanks for dropping by.