THE AIM

Attract more student applications to their courses – especially from student in other countries by increasing the level of assurance and confidence UAL can provide. As only 14% of all applicants to UAL actually attend an open day, it was key to showcase to the vast majority of prospective students who didn’t visit in person, the quality of UAL’s facilities.

THE RESULTS EXPLAINED

16 x ROI
Over 12 months

6%
increase in applications

1.32 minutes
average viewing time

THE STRATEGY

For their website and Facebook page (main social channel) – we created a full 360º virtual tour of all UAL’s facilities and buildings – showcasing all core facilities, specialist areas and student accommodation.

This provided complete transparency, assurance and confidence in students as they knew exactly the quality they could expect from UAL. This was especially important for those who couldn’t make an open day and whom had tough choices to make.

THE RESULTS EXPLAINED

For their website and Facebook page (main social channel) – we created a full 360º virtual tour of all UAL’s facilities and buildings – showcasing all core facilities, specialist areas and student accommodation.

This provided complete transparency, assurance and confidence in students as they knew exactly the quality they could expect from UAL. This was especially important for those who couldn’t make an open day and whom had tough choices to make.

WE’D LOVE TO DO THE SAME FOR YOU

CONTACT US NOW