THE AIM

Getting people to invest in DIY, spend more and develop loyalty to B&Q.

THE RESULTS EXPLAINED

4.2 Million Views
(and counting)

211,000 Likes To
B&Q’s Facebook Page

77,000
YouTube Subscribers

THE STRATEGY

A short, catchy, value adding video series with accompanying photography that is fully optimised for maximum SEO and organic engagement. The videos show how to complete both common and creatively inspired DIY tasks in simple steps.

All production is tailored for use across each distribution platform, with links to the products used for increasing website traffic

THE RESULTS EXPLAINED

The results of B&Q’s campaign are outstanding. By capitalising upon the organic search traffic for DIY ‘How-To’ videos, as well as reinforcing B&Q’s position as a trusted, knowledgable market leader through Facebook promotion – drawing in subscribers for many years to come.

B&Q has naturally received a tremendous Click Through Rate from social channels, leading to a great uplift in sales and new customer acquisition amongst millenials who had never visited B&Q before.

WE’D LOVE TO DO THE SAME FOR YOU

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