THE AIM

Opening a new trampoline park, Better needed a strong launch to quickly bring attendance up-to capacity from a standing start. In addition, they wanted to raise awareness of their new extreme brand and UK wide initiative.

THE RESULTS EXPLAINED

186% ROI
Opening Campaign

SOLD OUT
for the parks first two weeks

31%
beaten internal forecasts

THE STRATEGY

A locally targeted and highly segmented Facebook and Instagram advert campaign through socially style videos and dynamic photography content.

Rather than a ‘one-size’ fits all advert, to maximise conversion, all content was produced specifically for their target market – e.g. showing a video of adults in adverts that were displayed to adults, or, a video of children playing to mum’s of parents.

THE RESULTS EXPLAINED

We have since across all Better Extreme sites including their new skateboarding and climbing facilities. The content is being very successfully used across all platforms, including their website.

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