THE AIM & THE RESULT

The Result: “The venue was sold out every day during the first two weeks, with no other marketing activity was live during this period”

The Aim: For the opening of their new trampoline park and concept, Better needed a launch to quickly bring attendance up-to capacity from a standing start. In addition, they wanted to raise awareness of their new extreme brand and UK wide initiative.

THE RESULTS EXPLAINED

83.5% ROI
Opening Campaign

All TICKETS SOLD OUT!

1.1 Million
Total Reach

THE STRATEGY

A locally targeted and highly segmented Facebook and Instagram advert campaign through social videos and dynamic photography content.

Rather than a ‘one-size’ fits all advert, to maximise conversion, all content was produced specifically for their target market – e.g. showing a video of adults in adverts that were displayed to adults, or, a video of children playing to mum’s of parents.

THE RESULTS EXPLAINED

  • Total campaign spend: £2,000
  • Total revenue generated: £167,000
  • (Does not include secondary spend (food/drink) or tickets beyond 3 January 2016 at the normal price of £10.95)
  • Total visits: Circa 16,800 (14 days x 12 sessions x session capacity of 100)

Likes: 3.3k+, Comments: 727, Shares: 1,315, Paid reach: 860k+, Total reach: 1.1m+

We have since across all Better Extreme sites including their new skateboarding and climbing facilities. The content is being very successfully used across all social platforms, including their website.

WE’D LOVE TO DO THE SAME FOR YOU

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